About South By Southwest (SXSW)
The SXSW Music and Media Conference is back for its 27th year. Our reputation as the biggest and most anticipated convergence of all things music is being kept alive by our continued effort to offer compelling daytime programming and stellar nighttime showcases. By day, thousands of conference registrants network in the halls of the Austin Convention Center on their way to do business in the SXSW Trade Show, sit in on informative panel discussions featuring some of the industry's key players, gain insight from legendary keynote speakers or plan out their abundant party schedules. At night, SXSW showcases hundreds upon hundreds of musical acts from around the globe on over one hundred stages in downtown Austin. All this and so much more, combine to make SXSW one of the most revered music events, year after year.